Project dossier

A lesson for startups: My €3,190 experience with PR Newswire and why I'd explore alternatives…

I recently started my own business offering penetration testing and AI-related services/products. The company is established, and I have the technical people and skills available, but I’m finding that the hardest part is actually getting clients. I’ve tried cold outreach, but I rarely get responses. I’m not sure if it’s because the company is new, there isn’t enough trust yet, or because cold outreach simply comes across as spam. What I don’t understand is how other new startups manage to get th